I was writing a proposal for some work the other day, and an idea struck me.
I was setting out all of the different social media and digital marketing channels the client had been using for their customer engagement. As part of this, I wanted to write down some sort of baseline analysis of their [...]
Back in the days before the marketing world hailed social media as the new messiah, the biggest thing online was discussion forums.
Starting as little more than email lists accessible through a website, discussion forums steadily grew into more coherent online platforms in their own right, fuelled largely by the rise [...]
There was an interesting discussion on Linkedin recently, which I thought I’d share my thoughts about here too.
The initial question was;
“What if a company doesn’t have a PR professional to help them with press releases? Is it OK for the company to create their own press release and submit it to the [...]
As some of you will know, last year I started the Bristol Democracy Project, aimed at getting more people in Bristol involved in decision making. The main project’s been fallow for a while as I’ve concentrated on other ideas that sprang out of it, like Bristol Blogs.
This popped up on my Facebook feed the other day, and it surprised me.
There’s been talk for a while now of Mark Zuckerberg and Facebook putting some money behind political campaigns in the USA. After all, when you’re one of the world’s richest men, the temptation to change the world [...]
It’s always tempting to publish in the offline world the URLs of campaigns you’re running. You can reach people in all of the places where their computer isn’t, but still gain from the many benefits of engaging them online.
However, time and again I keep seeing these attempts at offline to online conversion being done [...]
For those new to this, the idea behind the bill was to introduce some form of statutory legislation around the press in the UK, inspired [...]
I went to an interesting Jamie Catto workshop this weekend, that got me thinking back to my recent idea around [...]
For some of you, this post will be stareingly obvious, but a couple of conversations recently have made me realise that not everyone knows these two handy tricks for reducing spam and nuisance calls, so I thought I’d share them here.
To be on the receiving end of spam and nuisance calls, the people [...]
Sorting out some web content for someone the other day, I was amused when they exclaimed “Gosh, you’re like a hacker!”
They were having trouble finding a high res photo of themselves for a website, so after a bit of back and forth, I decided to find one myself.
I searched for them on [...]