Popped down to the Bristol Media Brand You Awards last night, where I was nominated for an award in the Social Media category.
Happy to say, I came second, out of three, so was ‘Highly Commended’.
One interesting thing happened at the end though. A chap came up to me to say [...]
Well, sort of.
After two years of freelancing, I’ve recently started a full time job at Lloyds Bank as a Digital Marketing Communications Manager. It would seem a shame not to mark this moment with some thoughts on why I’m making this move, so where else more appropriate than to blog about it.
In all the buzz and excitement around digital marketing and social media, one thing always seems to be forgotten. People talk about the successes they have online in terms of engaging different audiences, but they never seem to consider what the size of their potential audience may be.
For example, how many people in the [...]
Doing what I do, I often get called in to look at a client’s online presences long after they’ve been set up. The client’s got a website, but is concerned no-one’s using it, so they call me in to fix that.
So far, so standard.
One thing I’ve noticed a lot though, are the [...]
Standing at the bus stop in the rain the other day, this caught my eye.
‘USE YOUR PHONE TO INTERACT‘ you say?
Well, that’s a pretty vague call to action, but I’ve blogged about QR codes before, and I’m a bit of a sucker these days for seeing how [...]
Here’s a new website I’ve just built that I’m pretty pleased with.
It’s for Co-LAB, a collective of artists, t-shirt makers, publishers and much more down in the centre of Bristol. It’s a really nice space, and as well as a shop selling work by the artists working in the back [...]
I’ve been doing some more work on the second edition of my book recently, and an idea struck me.
The main idea running through the book is that any online communication project you want to run will be just like organising a party or social gathering in the real world.
I was writing a proposal for some work the other day, and an idea struck me.
I was setting out all of the different social media and digital marketing channels the client had been using for their customer engagement. As part of this, I wanted to write down some sort of baseline analysis of their [...]
Back in the days before the marketing world hailed social media as the new messiah, the biggest thing online was discussion forums.
Starting as little more than email lists accessible through a website, discussion forums steadily grew into more coherent online platforms in their own right, fuelled largely by the rise [...]
There was an interesting discussion on Linkedin recently, which I thought I’d share my thoughts about here too.
The initial question was;
“What if a company doesn’t have a PR professional to help them with press releases? Is it OK for the company to create their own press release and submit it to the [...]